Research09-costofblacklists
The Economic Costs of Keyword Blacklists
for Online Publishers (COVID 19 UPDATE)
In this study, we combine research by Professor Roberto Cavazos at the Merrick School of Business at the University of Baltimore, with our own unique data, to create the most in-depth picture revealing the economic cost of brand safety blacklists for online publishers. For the first time, unprecedented economic research, analyzes the revenue losses suffered by online news sites in four major online news markets: the United States, The UK, Japan and Australia.
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